Model the Way – Leading with Purpose and Integrity
- Lloyd M
- Jan 1
- 2 min read
Blog Post: Model the Way – Leading with Purpose and Integrity
In leadership, actions often speak louder than words. The way leaders behave and the values they demonstrate directly shape the culture, behaviours, and outcomes of their teams. This phenomenon is often referred to as the Leadership Shadow—the lasting influence that leaders cast on their teams.
At L2M Coaching, we empower leaders to embrace their shadow and use it to cultivate trust, engagement, and accountability within their teams. A critical element of this approach is "Modelling the Way", a concept from Kouzes and Posner’s The Leadership Challenge. It’s a simple yet powerful principle: leaders must align their actions with their values to set the standard for others.
What Does It Mean to Model the Way?
Modelling the Way starts with self-awareness. As a leader, you must clarify your values and ensure your actions consistently reflect them. When your behaviour aligns with your principles, you create a strong foundation of trust and credibility.
Here’s how leaders can
Model the Way effectively:
Clarify Your Values
Reflect on the values that guide your decisions and define your leadership.
Communicate these values clearly to your team.
Align Actions with Words
Demonstrate integrity by living out your values daily.
Consistency between what you say and what you do builds trust and respect.
Set Clear Expectations
Define what success looks like and outline acceptable behaviours.
Ensure alignment between team goals and organizational values.
Model Accountability
Take ownership of your decisions and actions, especially during challenging situations.
Hold yourself to the same standards you expect from your team.
Why It Matters
When leaders model the way, the impact on their teams is profound:
Increased Trust: Team members feel confident in a leader whose actions align with their values.
Stronger Engagement: Clear leadership inspires motivation and a sense of purpose.
Positive Culture: Leaders shape the culture by demonstrating the behaviours they want to see.
A leader’s shadow is long-lasting, and it’s up to you to ensure it casts a positive light.
Practical Steps to Get Started
Here are some actionable ways to start modelling the way today:
Write a personal leadership values statement and share it with your team.
Reflect daily on whether your actions align with your values.
Schedule regular one-on-one sessions to connect with team members and reinforce shared goals.
Celebrate team members who embody the values and behaviours you model.
Final Thoughts
At L2M Coaching, we believe that leadership is about more than just setting goals—it’s about being the example your team needs. By modelling the way, you can inspire your team, strengthen trust, and create a culture that reflects the best of your leadership.
Ready to take your leadership to the next level? Explore our coaching programs or book a session today to discover how you can lead with purpose and integrity.

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